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KTH / Skolan för datavetenskap och kommunikation / Utbildning / Kurser / 2D1606 / komges05

2D1606 Kommunikation, information och gestaltning, 6p

Kurslitteratur

M. M. Bakhtin, "The Problem of Speech Genres", stencil (MB)

J.M. Coetzee, Age of Iron. Penguin USA (C)

Jostein Gripsrud, Mediekultur, mediesamhälle, Daidalos 2002 (JG)

Popular Culture. A Reader, ed. Raiford Guins & Omayra Zaragoza Cruz. London: Sage, 2005 (PC)

 

Litteratur om reklam och medier

Andersson, S. & Pettersson, Å. (2004) Provocative Advertising: the Swedish Youth's Response. Luleå : Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce [online]

Kim Bartel S. (2003) Controversies in Contemporary Advertising. Thousand Oaks: Sage

Beasley, R. & Danesi, M. (2002) Persuasive Signs: The Semiotics of Advertising. Berlin: Mouton de Gruyter

Berger, W. (2001) Advertising Today. London: Phaidon

Bergstedt, A. & Lundström, T. (2002) The Role of Advertising when Building Brand Equity: Case Studies on Two Swedish Companies. Examensarbete Luleå tekniska universitet, Samhällsvetenskapliga och ekonomiska utbildningar, 2002:147

Bergström, B. (2004) Medieboken. Information & reklam, 4 uppl. Malmö: Liber ekonomi

Bergström, B (2004) Effektiv visuell kommunikation. Stockholm: Carlssons Bokförlag

Bernstein, D. (1997) Advertising Outdoors. London: Phaidon, 1997

Brierley, S. (2002). The Advertising Handbook, 2 nd ed. London: Routledge, 2002

Cook, G. (2001) The Discourse of Advertising, 2. ed. London: Routledge

The Economics of Advertising , ed. K. Bagwell. Cheltenhamn: Elgar, 2001

Fischler, M. (2000) Integrating online and offline marketing [online]

Fowles, J. (1996) Advertising and Popular Culture. Thousand Oaks: Sage

Gibbons, J. (2005) Art and advertising. London: I. B. Tauris

Gyllenstierna, E. Welander, G. (1998) Reklamjuridik Stockholm: Norstedts

Hackley. C. (2005) Advertising and Promotion: Communicating Brands. London: Sage

How to Plan Advertising , ed. A. Cooper, 2 nd ed. London: Account Planning Group, 1997

Hultin, M. (2004) Sex in Advertising: How it Influences Young Men and Women. Luleå : Luleå tekniska universitet/Industriell e konomi och samhällsvetenskap/Industrial marketing and e-commerce [online]

Janoschka, A. (2004) Web Advertising: New Forms of Communication on the Internet. Amsterdam: Benjamins

Johansson, E. & Pettersson, C. (2005) Advertising and social responsibility in Swedish alcohol advertising. Luleå : Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce [online]

Kotler, P. (2003) Marketing Managment. New Jersey: Pearson Education

Lidman, D. Persson, M. (2001) Webbsidans funktion i Marknadskommunikationen. Luleå Tekniska Universitet: Institutionen för Industriell ekonomi och samhällsvetenskap.

Mathieson, R. (2005) Branding Unbound: the Future of Advertising, Sales, and the Brand Experience in the Wireless Age. New York: AMACOM

Mattsson, C. (2005) Kommersiell kommunikation på Internet. Ett studium av bannerannonser. Stockholm: Kungliga Tekniska Högskolan. Examensarbete i medieteknik

McLuhan, M. (2002) The Mechanical Bride. Folklore of Industrial Man . Corte Madera: Gingko

McLuhan, M. (1964) Media. Stockholm: Norstedts

Mooij, Marieke de (2005) Global Marketing and Advertising: Understanding Cultural Paradoxes, 2. ed. Thousand Oaks: Sage

Olsson, V. (2005) Humor in Advertising. Luleå : Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce [online]

Parente, D. (2004) Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 3rd ed. Cincinnati, Ohio: South-Western

The Practice of Advertising , 5 th ed. Ed. A. Mackay. Amsterdam: Elsevier, 2005

Quickwise (2005) Reklam, nej tack [online]

Reichert, T. (2003) The Erotic History of Advertising. Amherst: Prometheus Books,

Reklam & retorik: 10 fallstudier , red. B. Mral & L.-Å. Larsson. Åstorp: Rhetor, 2004

Sandin, E.-L. (2004) Developing Advertising Messages: Examples from the Swedish Print Media. Lu leå : Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce [online]

Satzman, D. (2001) “ Playing Music – Video Games Offer Music Marketing Platform”,Los Angeles Business Journal, October 22, 2001

Social Communication in Advertising: Consumption in the Mediated Marketplace . ed. W. Leiss et al. 3. rev. ed. New York: Routledge, 2005

Sweeney, R. (2000) Offline marketing too [online],

http://www.webmarketing.ie/offline.htm

Tellis, G. (2004) Effective advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks: Sage

Wernick, A. (1991) Promotional Culture: Advertising, Ideology and Symbolic Expression. London: Sage

Zyman, S. with Brott, A. (2002) The End of Advertising as we Know it. New York: Wiley

 

Sidansvarig: Leif Dahlberg <dahlberg@nada.kth.se>
Uppdaterad: 2005-12-07